Performance Marketer
We are looking for a Performance Marketer who can plan, execute, measure, and optimize digital advertising campaigns. You will use data and experimentation to improve acquisition efficiency, conversions, and return on marketing investment.
Responsibilities
- Plan and execute performance marketing campaigns.
- Manage campaign budgets and bidding strategies.
- Monitor CPA, ROAS, CTR, conversion rate, and other KPIs.
- Run A/B tests on campaigns and landing pages.
- Analyze campaign performance and identify opportunities.
- Collaborate with designers and content creators.
- Build performance reports and dashboards.
- Research audiences, competitors, and acquisition channels.
- Improve conversion funnels and landing page performance.
Requirements
- 2+ years of performance marketing experience.
- Strong analytical and numerical skills.
- Experience with digital advertising platforms.
- Understanding of conversion tracking and attribution.
- Experience with Google Analytics or similar analytics tools.
- Knowledge of A/B testing principles.
- Ability to interpret campaign data and make decisions.
- Strong communication and reporting skills.